The aim of the project is to reduce the stigma associated with mental disorders and mental health challenges in Estonia, focusing on reducing social, structural, cultural, media-related, and self-stigma. As a result of the project, a concept and action plan for reducing stigma will be developed, with a focus on sharing personal stories and preparing, training, and utilising “experience ambassadors”. The creation of the project’s concept and action plan includes preparing and presenting the personal stories of at least 11 individuals, which will be documented in writing, published in the media, and shared through videos and podcasts. These stories, which address various mental disorders, will authentically reflect the nature of the conditions, speak about needs, coping strategies, and the desire to be acknowledged and accepted in society with their uniqueness and different abilities.
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